A backlink is a link that points from a webpage or website to another webpage or website. Backlinks are also sometimes referred to as “inbound links” or “incoming links.”
Backlinks are important for search engines because they help to determine the quality and relevance of a website or webpage. When a webpage has many high-quality backlinks, it can be an indication to search engines that the content on that page is valuable, and therefore the page should be ranked higher in search results. This is known as link building.
There are different types of backlinks, and they can come from a variety of sources. Some examples of backlinks include links from social media platforms, links from other websites, links from blog posts or articles, and links from online directories or databases.
It’s important to note that not all backlinks are created equal. Search engines consider the quality and relevance of the website or webpage that is linking to your site, as well as the context in which the link is used. Links from high-quality, authoritative websites are generally more valuable than links from low-quality or spammy websites.